Stylist, Salon Owner and Creative Director of GROOM the Salon
Freddy was born and raised in Chula Vista California. He graduated from San Diego City College 2003. He has called GROOM the Salon home ever since.
Freddy has traveled to Las Vegas, Hawaii, Salt Lake City and Costa Mesa to expand his arsenal of techniques in cutting, colour application, products and sales.
Freddy is an avid supporter of Paul Mitchell’s products and vision. He attended their yearly signature event in Las Vegas from 2003 to 2009 and remains loyal to their product line in continuing to adopt their evolving techniques and products. From 2005 to 2007 Freddy worked with Paul Mitchell’s advanced academy where he traveled to Salt Lake City and Costa Mesa California. He continues to support Paul Mitchell students with employment opportunities within GROOM. Freddy is always looking to expand and learn from anyone with the same passion he has.
Freddy attends regular hair shows and provides his staff with hands on continuing education classes with representatives from several well known product lines including: Paul Mitchell, Moroccan oil, Enjoy hair care, Brazilian Blow Outs and
Freddy has created an open and involved community within GROOM the Salon. From 2014 to 2016, Freddy and his team
of stylists provided free haircuts for foster children in the San Diego area. He also donates regularly to other causes in his community.
Freddy and his team also collaborate with local creative/design teams to assist in expanding their photography and
fashion portfolio’s. Often opening the doors to the salon on Sundays and after hours to allow access for them to create
unique photo shoots and shows within the downtown area.
Freddy’s caring and generous attitude is noticeable within your first few moments in the salon. He and his team create
unique and memorable experiences for their guests that cannot be match by any other salon.